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About the company

As an entrepreneur, specifically as the founder of FRIDAY Smart Lock, I learned how tough it is to make a Smart Lock reliable and safe.

With that in mind, we set out to invent as little as possible and use tried and tested components such as a rear mirror motor and an IoT platform trusted by millions. LAAS Smart Lock is designed from the inside and out; we are obsessed with every detail in the lock and spent thousands of hours making it small enough to blend with the door and not look like a Smart Lock.

Welcome to a Keyless future. Welcome to LAAS.

MARCUS KJELSSON
Ceo, Founder
People Behind LAAS
Management
MARCUS KJELLSSON
CEO, founder.

Marcus has been interested in mechanical engineering all his life; he can simplify complex propositions— even those as complex as electronic locking mechanisms — and provide a fresh take on technology. Kjellsson has already displayed the ability to create a scalable, easy-to-use, high-end consumer electronic product as CPO and co-founder of Friday Smart Lock.

People Behind LAAS
Meet our Board Members
JAKOB FINK
Chairman

Group CFO at NKT Photonics.
Jakob has a strong leadership track record with mid-and large-size corporations and was the Group CFO of StormGeo, owned by private equity group EQT. He has been responsible for significant M&A activity and debt structuring as part of several companies, including building the DONG Energy Wind Power financial team from 5 to 70 people.

JIMMY SCHOUGAARD
Board Member

President at Reprise Digital EMEA.
Jimmy is a marketing veteran with a background that includes, among others, Ogilvy New York, where he served as Worldwide Chief Strategy Officer. He can provide an intuition check: Does the product experience/user interface to match the ambition?

JETTE HESSELLUND LAURIDSEN
BOARD MEMBER

Partner at leading Danish law firm Kromann Reumert.
Jette is among the most experienced Danish lawyers in drafting and negotiating IT outsourcing contracts and other rights-related R&D, consortium, and transitional service agreements. She is a member of the Advisory Board of Niels Brock's House of Entrepreneurship and a member of the Board of Directors of Radius Kommunikation A/S, Denmark's leading strategic and integrated communications advisers.

Contact us

LAAS
Østerbrogade 140
Copenhagen
Denmark

For general inquiries, please contact us at:
info@laas.me

For press inquiries, please contact us at:
press@laas.me

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